Rawson, part of Eriks, is one of the main providers worldwide of instruments, parts and accessories for the Oil & Gas industry.
We built a database of products that allows Rawson to enter all their products. The front-end online/offline catalog is accessible through ANY platform. We created a desktop application that runs without requiring installation, that comes initially with the latest information, and connects instantly and downloads the latest data on the background whenever the computer is online. The online front end search looks at your browser and serves different platforms depending on the browser that you're using, making it compatible with IE6 and up. The administration on the backend allows Rawson to easily add/edit products, brochures, videos, etc.
The bounce rate of the website decreased from an avg. of 65% to an avg. of 40%, and the conversion ratio from visitors to leads increased 37%. The phone calls and requests for specific products found through the website are very active now whereas before they were almost non-existing.